RHS - We Speak Plant
Film | OOH | Social | Brand Strategy
The UK’s biggest gardening charity wanted a rebrand. One that showed their light-hearted side, simplified their diverse offering and boosted their membership numbers. We created everything from a new brand strategy to a nationwide BVOD, OOH and Social campaign. Our art direction and puppetry balanced relatable characters with horticultural accuracy, even down to using the right breed of slugs.
Role: Creative Director
Creative Team: Anders Wendel, Elliot Tiney, Alice Booth
Director: Catherine Prowse at Blinkink
Adding more plant voices to our garden, we also created these action-oriented short films for Instagram and Facebook, following on from the main brand campaign. They had high engagement levels, with an increase in sign ups, and even a few people commenting on what their own plants might say if they could speak.
