OOH

This out of home campaign was created for the launch of HSBC’s global money account, and features one of their brand ambassadors, tennis player Emma Raducanu. A key feature of the account is that customers pay no fees when using their debit card overseas, so globetrotting Emma was the perfect choice to showcase this benefit.

Working closely with the clients, photography team and Emma, we had the opportunity to shoot her in a variety of poses, ensuring that the ‘zero fees’ message was always front and centre.

Role: Copywriter

Art Director: Simon Sworn

Photographer: Matt Holyoak