TV | Cinema | OOH | Press | Social | Radio

This highly effective, omnichannel campaign started with one simple idea – everyone has their own privacy settings in life, so let’s show people how to apply these to their digital life too. Using fun and relatable scenarios, and working alongside Meta’s in-house team, we produced a large-scale brand campaign that also extended into practical ‘how-to’ social content. 

Role: Creative Director and Copywriter