Hills j/d - Dog Twister

Direct | Social

We wanted to show pet owners that this food could get their arthritic older dogs moving smoothly again, without getting too serious about it. Introducing Dog Twister, the ultimate demonstration of the product’s efficacy! Complete with a catchy film to bring the idea to life (no dogs were harmed in the making of this, but we can’t say the same for the office carpet). 

Role: Creative Director and Copywriter