Brand Identity | eSports

Ahead of the Tokyo Games, the International Olympic Committee launched its first ever Olympic Virtual Series, an eSports event stretching across cycling, sailing, baseball, motorsport and rowing. We collaborated to create a brand identity that built on their recently refreshed guidelines but which also had a unique and future-proofed look of its own.

The first OVS was a massive success, with 250,000 people taking part, and over 2 million entries between them. It’s now set to become an annual event.

Role: Creative Director

Design: Matt Jacobs